In business, smart strategies start with informed decision-making.
One of the first programmes in Singapore to combine business and psychology, the Diploma in Consumer Behaviour and Research (DCBR) equips students with the know-how to turn insights into business success.
Ever wondered why heartland shopping malls carry different products from those in Orchard Road? Do you know that researchers conduct eyeball movement tracking to determine how consumers like YOU read ads?
As the first Business Psychology diploma in Singapore, students will specialise in a unique blend of business, psychology and market research fields. Discover insights that influence consumers’ purchase decisions and acquire knowledge of branding that delivers comparative advantage in a highly competitive consumer business environment.
Built on a foundation of research and business strategies, you will become a consumer expert who understands consumer insights, analyses their implications and formulates business strategies. What’s more, you will understand what is driving consumer’s decisions – the why, where, when, and how they make a purchase.
Acquire extensive hands-on experience through the use of advanced facilities in our Market Research Lab and industry projects. In addition, gain valuable industry relevant skills and real-world experience with our industry attachment programme.
So join us and play an important role in the future of business and marketing by helping companies understand their target customers and reach out to them strategically!
DCBR graduates can also look forward to embarking on exciting careers in areas such as marketing, advertising, branding, and other consumer-related functions. You will be well prepared to take on roles such as:
With a Diploma in Consumer Behaviour and Research, you will be rewarded with further education opportunities in the Business, Social Science and Psychology faculties both locally and overseas.
For more information about university pathways, visit
RP's Further Studies.
To find out more about how you can apply for this diploma, visit
Republic Poly's Admissions page.
Want to find out more about the school that offers this diploma? Then drop by the
School of Management and Communication's* homepage now!
*Note: A merger of the Centre for Culture and Communication, and the Centre for Innovation and Enterprise from 1 October 2012.
The course structure consists of general, discipline, and specialisation modules. There is also an industry orientation component.
Each module is equivalent to four modular credits (MC).
B102 Organisational Behaviour
C111 New Media Communications
G101 Cognitive Processes and Problem Solving
G107 Effective Communication
G905 Life Skills
B103 Understanding the Society
B104 Contemporary Social Issues
B105 Introduction to Psychology
B218 Business Statistics
B223 Social Psychology
B224 Quantitative Research Methods
B225 Qualitative Research Methods
B226 Life-Span Development of Behaviour
B227 Consumer Behaviour
B205 Business Law
B327 Branding, Advertising and Promotion
B328 Cognition and Applied Psychology
H207 Project Management and Scheduling
B931 Industry Immersion Programme (20 MC)
Select 2 modules from the following list:
B209 Management Accounting
B217 Sales Management
B221 Human Resource Management
H306 Retail Management
Obtain a total of 4 modular credits from the prescribed range of freely-chosen modules offered by the schools in RP
For a full listing of entry requirements, please click here.
To graduate with a Diploma in Consumer Behaviour and Research, you must complete a total of 124 modular credits. You should be able to do this within three years of enrolment if you successfully complete on average five modules, or its equivalent, per semester.
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